Marketing Your Home
1) Differentiate From the Neighbors:
In order to attract attention and to make your home more memorable, consider custom designs or additions, such as landscaping, high-grade windows or a new roof. This can help improve the home’s aesthetics, while potentially adding value to the home. Any improvements should be practical and use colors and designs that will appeal to the widest audience. However, while it can pay to spice up your home, don’t over-improve it. According to a 2013 article in Realtor Magazine, some renovations, such as adding a bathroom or putting new shingles on a roof, might not always pay. If you’re going to invest in home improvements, do your research and be sure to put your money into the things that are likely to get you the best return.
2) Clean the Clutter
It is imperative to remove all clutter from the home before showing it to potential buyers because buyers need to be able to picture themselves in the space. This might include removing some furniture to make rooms look bigger, and putting away family photographs and personal items.
3) Sweeten the Deal
Another way to make the home and deal more attractive to buyers is to offer things or terms that might sweeten the pot. For example, sellers that offer the buyer a couple of thousand dollars credit toward closing costs, or offer to pay closing costs entirely will in some cases receive more attention from house hunters looking at similar homes. Another tip is to offer a transferable home warranty, which can cost $300 to $400 for a one-year policy and will cover appliances, such as air conditioners and refrigerators, that fail.
4) Improve Curb Appeal
Sellers often overlook the importance of their home’s curb appeal. The first thing a buyer sees is a home’s external appearance and the way it fits into the surrounding neighborhood. Try to make certain that the exterior has a fresh coat of paint, and that the bushes and lawn are well manicured. In real estate, appearances mean a lot. What better way to set your home apart than to make it attractive at first glance?
5) Get Your Home in “Move In” Condition
Aesthetics are important, but it’s also important that doors, appliances and electrical and plumbing fixtures be in compliance with current building codes and in working order.
6) Pricing It Right
Regardless of how well you renovate and stage your home, it is still important to price the home appropriately. Consult one of our local real estate agent to see what comparable homes are going for in your area. It is important that the listing price is not out of line with other comparable homes in the market.
Source: FORBES.com article
6 Tips For Selling Your Home Fast

Mike Gutierrez
Real Estate Broker, Mortgage Broker
BRE #011444716
NMLS# 320427
Direct: (818) 968-5382
Office: (818) 262-4000
Fax: (818) 380-5254

Jeannette Avalos
Real Estate Agent
BRE #011444716
Direct: (818) 326-7682
Fax: (818) 380-5254
Request Additional Information